TROFI · Food & Hospitality
One business. Multiple routes to growth.
A food and hospitality business that creates, curates and partners with brands across dine-in and delivery. Shared operations, supply chains and technology extend reach across multiple brands at every location.
Dine-in
builds the experience.
Cloud kitchens
extend the reach.
The Portfolio
29+ brands. One platform.
Innovation Lab
What’s opening next.
Six new concepts joining the TROFI platform in 2026 and 2027.
Shawarma 11 · Bistecca · Dumpling Shack · Tolia · Lumi Galo · Artigiano
As Featured In
AWARDS &
RECOGNITION
Top 50
Best Discovery
Best Croissant — UK
Best Bakery — Riyadh
Best Patisserie — Riyadh
Best Thai Casual Dining
of the Year
Best Breakfast
Top 50 — MENA
Best Burger
Highly Recommended
Best Burger
Highly Recommended
Taking TROFI further
Taking TROFI further.
Stronger destinations. Wider reach. Global growth.
Partner with developers and landlords to create distinctive dining experiences and strengthen destinations.
Bring international brands to Saudi Arabia and expand regionally born brands globally through brand equity, partnerships and franchising.
Expand across Saudi Arabia and the region, serving more brands from each kitchen with disciplined investment and consistent quality.
Launch our app and continuously develop our existing technology to connect customers, improve kitchen performance and maintain quality at scale.
The Team
Full team. Co-founders first.
This page contains forward-looking statements reflecting current plans; outcomes may differ.