Who We Are

We are XTOPIA.

A Jeddah-based, community-focused business-building platform founded by Ali Al Shareef.

Our story
XTOPIA
Jeddah, Saudi Arabia BUILT AROUND PEOPLE · POWERED BY ENTREPRENEURS · DESIGNED TO SCALE

Our Origins

Our
Story.

We start with people — understanding what customers and communities genuinely need, and where the solutions available to them fall short. That's always where we begin.

From there, we bring together entrepreneurs who know their sectors from within, operators who can run at scale, and partners who open doors we couldn't open alone. Together, we shape a concept worth building — then we build it, launch it, and help it grow.

Sometimes we create what's missing. Sometimes we reimagine what already exists. Either way, every business we build is designed to stand on its own and to make the next one stronger.

"Sometimes we create what's missing. Sometimes we reimagine what already exists. Always, we build for lasting impact."

The XTOPIA Advantage

What we make possible together.

The entrepreneur brings

  • Customer & Sector Insight
    First-hand knowledge of the customer and the sector, built from working inside it.
  • Operating Expertise
    The day-to-day discipline to run a business well once it's live.
  • Relationships & Trust
    Networks and credibility that take years to earn and can't be bought.
  • Ownership & Commitment
    The drive of someone building their own business, not managing someone else's.

What we make possible together

XTOPIA brings

  • Business-model Innovation
    New formats and concepts shaped around where the demand actually is.
  • Capital & Growth Capabilities
    The funding and resources to take a concept from one site to many.
  • Market Access & Partnership
    Routes into developers, landlords and partners that open the right doors.
  • Governance & Structure
    The systems and discipline that let a business scale without losing control.

Together, we turn entrepreneurial strength into businesses built to scale.

One Group

One group. Every business makes the next one stronger.

01

We build the place

MHYA ARADA Saudi

MHYA builds the destination · ARADA Saudi builds the community, a partnership between Arada and XTOPIA.

02

We bring it to life

TROFI BEYOND

TROFI brings dining to life · BEYOND brings fitness and year-round programming.

03

We will supply it

XEED

XEED will supply TROFI's kitchens.

Our Principles

Our Values.

01

People-First

We start every business with what people genuinely need, not with what's easiest to build.

02

Entrepreneurs at the Core

We back entrepreneurs who know their sectors from within, and build around their strengths, not instead of them.

03

Honest About the Gap

We start with what's real, what's missing, and what people actually need — and build from that truth outward.

04

Built to Last

Our role doesn't end at launch — we stay close to every business as it grows, alongside the entrepreneurs who run it.

05

Purposeful Ambition

We are building something Saudi Arabia hasn't seen before — not for boldness's sake, but because the gap was real and someone had to close it.

Global Footprint

Present across 4 countries.

Map of XTOPIA's footprint across the United Kingdom, Slovakia, Egypt and Saudi Arabia United Kingdom Slovakia Egypt Saudi Arabia

Saudi Arabia

Headquarters, Jeddah · TROFI · BEYOND · MHYA · ARADA Saudi

Egypt

XEED · BEYOND

United Kingdom

TROFI

Slovakia

MHYA (industrial & logistics parks)