The Ecosystem

One platform. Multiple ways to build.

Food · Sport · Places · Communities · Agriculture

Food & Hospitality

Redefining how food brands grow

A food and hospitality business that creates, curates and partners with brands across dine-in and cloud kitchens. Shared operations and technology extend its reach across Saudi Arabia.

74+Locations

29+Brands

12Cities

Explore TROFI →

Sports & Active Living

Movement becomes a way of life

A sports and destination-management platform spanning gyms, studios, training and programmed destinations. Two arms, one community.

35+Locations

100KActive members

2.8MAnnual footfall

Explore BEYOND →

Development & Places

Thoughtfully developed, distinctively lived

A boutique developer creating distinctive places shaped around local demand and the right operators — from mixed-use destinations to industrial parks.

3Development formats

42.5KSQM SOHO Jeddah

2Industrial parks (Slovakia)

Explore MHYA →

Master-planned Communities Partnership

A partnership for Saudi communities

A partnership between ARADA and XTOPIA bringing master-planned communities to Saudi Arabia — landscape first, build second, homes and everyday life connected at scale.

3Saudi projects

Riyadh · Jeddah · Makkah

Explore ARADA Saudi →

Agriculture & Food

From seed to xeed

An integrated agriculture business connecting farming, farm management and sourcing with market access — from nursery to harvest to supermarket shelves.

53M+SQM farmland

50KTons / year

3M+Trees

Explore XEED →

One Group

One group. Every business makes the next one stronger.

We build the place

We bring it to life

We will supply it

Our story →