XTOPIA · Sports & Active Living
Movement becomes a way of life
Sports & Active Living
Two arms. One community.
Sports
Gyms, studios, training, races and seasonal beach gyms.
Destination management
Programming and experiences that give people reasons to visit and return.
BEYOND Sports
A family of formats.
Fitness and wellness
Sports and performance
Community fitness
Dance and wellness
Hybrid racing
Seasonal beach gyms
Training continues, wherever summer takes you.
Season-long outdoor training at beach destinations.
The BeFit App
A points-based loyalty program with indefinite validity.
A first-of-its-kind platform feature — earn points that never expire across every location, class and partner in the BeFit ecosystem.
Real Estate Partners
BEYOND Destination Management
Places brought to life.
We program and activate destinations, creating experiences that give people reasons to visit and return.
Boulevard
The Lake District
My Park
AKTI
SOHO Jeddah Opening 2027
Marassi Water World
Seasonal activations
The experience beyond the place.
Taking BEYOND further
A larger community. A wider footprint.
Bring our sports formats and destination-management capabilities to Saudi Arabia through local partnerships.
Expand gyms, studios, sports programmes, races and seasonal beach gyms around each community's needs.
Partner with developers and destination owners to bring places to life through ongoing programming and experiences.
Continuously develop our existing app and technology to deepen engagement, increase repeat participation and improve operating performance.
Grow the community. Expand the experience.
The Team
Full team. Founders first.
This page contains forward-looking statements reflecting current plans; outcomes may differ.