XTOPIA Hero
XTOPIA

WE SEE CHALLENGES AS OPPORTUNITIES TObuild better.

BUILT AROUND PEOPLE · POWERED BY ENTREPRENEURS · DESIGNED TO SCALE

Scroll to explore Jeddah, Saudi Arabia

Who we are

One platform. Multiple ways to build.

XTOPIA is a Jeddah-based, community-focused business-building platform founded by Ali Al Shareef. We start with people — understanding what communities need — then bring together entrepreneurs, operators and partners to build, launch and scale new businesses.

What we do ?

MOST DESTINATIONS ARE BUILT FIRST, THEN FILLED WITH LIFE.

XTOPIA flips this.
The XTOPIA Advantage ↓

The platform in numbers

0Employees
0Cultivated Trees
0SQM of Developments
0Active Gym Members
0F&B Locations
0Countries
Map of XTOPIA's footprint across the United Kingdom, Slovakia, Egypt and Saudi Arabia United Kingdom Slovakia Egypt Saudi Arabia

The XTOPIA Advantage

What we make possible together.

The entrepreneur brings

  • Customer & Sector Insight
  • Operating Expertise
  • Relationships & Trust
  • Ownership & Commitment

What we make possible together

XTOPIA brings

  • Business-model Innovation
  • Capital & Growth Capabilities
  • Market Access & Partnership
  • Governance & Structure

Together, we turn entrepreneurial strength into businesses built to scale.

Our Ecosystem

Five businesses. One platform.

Co-founded by Ali Al Shareef alongside entrepreneurs who know their sectors from within.

TROFI

Food & Hospitality

Redefining how food brands grow

0Locations 0Brands
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BEYOND

Sports & Active Living

Movement becomes a way of life

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MHYA

Development & Places

Thoughtfully developed, distinctively lived

0Development Formats SOHO Jeddah · Opening Jan 2027
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ARADA Saudi

Master-planned Communities

A partnership for Saudi communities

0Proposed Saudi Projects Al Remal · Marasem · Bawabat Makkah
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XEED

Agriculture & Food

From seed to xeed

0SQM Farmland 0Tons Produce / Year
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ARADA × XTOPIA

Complete communities. Built around Saudi life.

ARADA

  • Master planning
  • Development delivery
  • Essential services
  • Hotels & hospitality
ARADA XTOPIA

XTOPIA

  • Saudi market access
  • Local know-how
  • Exclusive F&B concepts
  • Fitness & active living
  • Destination management

Fully integrated ecosystem.

Al Remal, Riyadh

Al Remal

Riyadh

0SQM 0Units

An experience-led community designed for the next generation of Saudi lifestyles.

Marasem, North Jeddah

Marasem

North Jeddah

0SQM 0Units

A connected setting for everyday life.

Bawabat Makkah, Makkah

Bawabat Makkah

Makkah

0SQM 0Units

Homes and services. Connected by design.

A MHYA destination

A destination shaped around everyday life.

Dining, sports, wellness and workspace, brought together in one destination.

42.5KSQM built-up area
14KSQM commercial space
13.5KSQM administrative space
75Units
Explore MHYA →
SOHO Jeddah exterior
Target opening: January 2027

One Group

One group. Every business makes the next one stronger.

01

We build the place

MHYA ARADA Saudi
02

We bring it to life

TROFI BEYOND
03

We will supply it

XEED

Leadership

The people behind the platform.

Ali Al Shareef

Ali Al Shareef

Founder & Group CEO

Tariq Altuwaijri

Tariq Altuwaijri

Co-Founder, Group CBDO

Jordana Semaan

Jordana Semaan

Group CPO

Nadim Kayyali

Nadim Kayyali

Group General Counsel

Khalid Abdelmajeed

Khalid Abdelmajeed

Group CFO

A world to belong to.

  • Community is the reason.
  • Entrepreneurship is the approach.
  • Platforms are the way to grow.